Listing description examples

Luxury home listing description examples

Luxury buyers have seen every adjective. What sells is specificity: the materials, the architect or builder, the systems, and how the spaces work together.

Examples

Waterfront estate

Set on 1.2 acres with 180 feet of deep-water frontage, this 5-bed, 6-bath residence was built in 2021 with impact glass throughout. The great room's 22-foot ceilings open through pocket sliders to a 60-foot infinity-edge pool and summer kitchen. The chef's kitchen pairs a 60-inch range with a separate scullery and a temperature-controlled wine room for 400 bottles. A private dock with a 20,000 lb lift, whole-home generator and a four-car garage round out the estate.

Modern hillside home

Designed around its canyon views, this 4-bed, 4.5-bath home uses board-formed concrete, white oak and steel across three levels connected by a glass elevator. Every bedroom has its own terrace. The lower level holds a home theater, gym and a guest suite with a separate entrance. Solar panels with battery storage, radiant floors and a smart-home system manage the house from a single panel.

Examples describe fictional properties.

What to include

Name materials and brands where they matter: “white oak,” “60-inch range,” “impact glass.”
Give numbers that prove scale: frontage, ceiling height, wine capacity, garage spaces.
Mention the systems (generator, solar, smart home). High-end buyers ask about them.
Skip “stunning,” “breathtaking” and “one of a kind.” Let the specifics carry it.

Phrases to rethink

Describe the property, not who should live there.

Instead of: “Exclusive community”

Try: “Gated community with 24-hour guard”

Instead of: “Executive retreat”

Try: “Private office with built-ins and a separate entrance”

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